The collaboration with Phorma a manufacturer of high-end design items, took place on the occasion of the 87th edition of MACEF – International Home Show, held at the Rho Fair in 2009. An exhibition project was developed for the occasion. The stand was designed as an open environment with a cross-shaped plan, defined in sub-sectors dedicated to the various brands such as PLAYSAM, classic products of contemporary production with fun and playful lines, the Tivoli Radio, with a refined and timeless design, the XO seating collection by Philippe Starck and finally EGO, a Danish company specialized in kitchen support products.